MARKETING LAGNIAPPE » Pay it Forward

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Customers Giving Back with Cash Mobs

November 15, 2012, 2:37 pm

Guest post by Megan Totka of ChamberofCommerce.com Exploring a new way to Pay it Forward So typically, this blog focuses on great things that companies do for others – customers as well as employees. I...

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Move over Big Mac. Here comes 10 Little Marketing Lessons from the folks...

October 18, 2012, 2:01 am

Originally published in my monthly column at ChamberofCommerce.com: Today we are going to take a look at Chick-fil-a. This quick serve restaurant (political and religious views notwithstanding)...

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Mission Chinese has a thirst quenching little extra while you wait

October 7, 2012, 5:55 am

Move over Red Solo Cup, Mission Chinese pours into the Purple Goldfish Project at #1033 Taken from a report by Zagat’s James Mulcahy: Restaurants that have long waits, you should learn a thing or two...

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The difference between the Purple Cow and the Purple Goldfish

March 6, 2012, 6:13 am

Purple Goldfish on The Engaging Brand I’ve been a long time listener of The Engaging Brand [subscribe on iTunes here]. The Engaging Brand is a free audio podcast for business covering social media,...

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Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos

January 8, 2012, 11:00 pm

We’ve reached the mountaintop and it’s time to share some lagniappe Let the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I...

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Fairwinds Credit Union does the little extras

December 15, 2011, 8:55 pm

Going the extra mile by providing exceptional service #944-948 in the Project were submitted via a comment by Jordan Belcher @kjbelcher: Let’s look at this handful of Purple Goldfish: *All drive-thru...

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Sometimes in #custserv, an ounce of prevention can be worth a pound of cure...

November 8, 2011, 8:52 pm

Cab ride on the house #916 in the Project comes from Plymouth Rock Assurance. A little something extra from the Garden State: Get Home Safe Plymouth Rock Assurance wants to help prevent accidents, not...

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#6 of 12 Types of Purple Goldfish (Pay it Forward) – Chapter 17

August 29, 2011, 5:17 am

[Over the coming weeks I'll be sharing excerpts as we work towards completing the manuscript for 'What's Your Purple Goldfish?'. Today is Chapter 17, the sixth of 12 different types of Purple Goldfish]...

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